Job Title
Facility Director of Marketing and Communications
Company
HCA Healthcare
Job Description
Description This position is incentive eligible.
Introduction
Last year alone, HCA Healthcare colleagues invested over 156,000 hours impacting our communities. As a Facility Director of Marketing & Communications with TriStar Skyline Medical Center, you can be a manager in an organization that is devoted to giving!
Benefits
TriStar Skyline Medical Center, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
- Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
- Free counseling services and resources for emotional, physical and financial wellbeing
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- Family support through fertility and family building benefits with Progyny and adoption assistance.
- Referral services for child, elder and pet care, home and auto repair, event planning and more
- Consumer discounts through Abenity and Consumer Discounts
- Retirement readiness, rollover assistance services and preferred banking partnerships
- Education assistance (tuition, student loan, certification support, dependent scholarships)
- Colleague recognition program
- Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
- Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Note: Eligibility for benefits may vary by location.
Come join our team as a Facility Director of Marketing & Communications. We care for our communities and employees! HCA Hope Fund in fourteen years reached a historic milestone: 50 million in help to our colleagues in need. Last year, HCA Healthcare and our colleagues donated 13.8 million dollars to charitable organizations. Apply Today!
Job Summary and Qualifications
The Facility Director of Marketing & Communications is an extension of the Division Marketing and Corporate Affairs team working onsite at local hospitals to support promotion of the HCA Healthcare family of brands, as well as the division’s growth agenda. This individual sits on the hospital’s administrative leadership team playing a critical role in representing the HCA Healthcare mission, purpose and strategic vision via the hospital setting, both internally and externally, by identifying opportunities to engage stakeholders through productive communication and relationship building.
The facility director participates in the development and execution of communications and community engagement plans for the hospital’s local market, and supports marketing efforts in alignment with division and corporate/group-developed objectives, strategies and tactics for marketing and corporate affairs. Keeping current in terms of community needs, issues and opportunities relevant to the organization, the director drives collaboration and execution of community engagement activities and serves as the lead hospital communicator.
What you will do in this role:
- Your role bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.
- You will assist CEO and other officers with communication needs including messaging related to colleague engagement.
- Your role supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.
- Your role proactively develops content to drive engagement across owned, earned and paid media channels. Proactively pitches compelling stories to local media outlets.
- You will manage crisis communications and serve as an on-call public information representative.
- You will stay abreast of hospital news, trends, services and objectives.
- You will act as a local advocate for the adherence to marketing and communications specific policies in partnership with the Facility Ethics and Compliance Officer.
- You will consistently monitor patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
- You will serve as a conduit to communicate enterprise, group and division community engagement strategies to facility leadership.
- You will drive engagement programs and activities to heighten our positive reputation within the community.
- You will support strategy for hospitals Board of Trustees regarding composition and engagement.
- Your role identifies meaningful healthcare-related community engagement activities in the hospital’s service area that complement the organization’s goals.
- Your role supports and coordinates events and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket’s capabilities and strengths.
- Your role supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering and board service in collaboration with Human Resources.
- You will serve as a conduit to communicate enterprise, group and division marketing strategies to facility leadership.
- You will provide facility insights to feed division/regional marketing plans, including access to service line leaders, subject matter experts and other key leaders.
- You will lead local brand management activities to ensure stakeholders are educated, knowledgeable and engaged on our brand strategies, including proper use of logos and marks.
- You will partner with Division team to activate local marketing and brand strategies.
- You will act in supportive role for marketing tactics applicable to Physician & Provider Relations/Physician Service Group needs.
- You will support division/corporate growth agenda.
- You will partner with the Marketing Services Organization to develop content (includes web and social content) and manage hospital collateral items such as fliers, brochures, rack cards, etc.
What qualifications you will need:
- 5+ years Experience
- 1+ years Management Experience
- Bachelor’s Degree Required
- Effective management and communication skills, both oral and written.
- Ability to effectively present information to top management and public groups.
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Requires presence at the local facility and ability to walk distances necessary within and outside the hospital.
- Requires the ability to travel from one location to another within the Division. May be needed to work early morning, evening and weekend hours. The position includes overnight travel on an as-needed basis.
- Requires normal range of hearing and eyesight to document, develop and communicate necessary information. Requires lifting papers or boxes up to 20 pounds occasionally. Work may be stressful at times.
HCA Healthcare has been named one of the World’s Most Ethical Companies by Ethisphere Institute for ten consecutive years (2010-2019). In 2019, HCA Healthcare spent an estimated 3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
“The great hospitals will always put the patient and the patients family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual.”- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
Become a manager with an organization that invests in your career while giving to the community. We are seeking distinguished applicants for our Facility Director of Marketing & Communications opening. Help HCA Healthcare create healthier tomorrows for patients and communities.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Expected Salary
Location
Nashville, TN
Job Posting Date
Sun, 24 Sep 2023 01:56:25 GMT