Job Title
PR Manager, PINK
Company
Victoria’s Secret
Job Description
Description
Why You Belong Here
At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
- Conceptualize and execute strong, forward thinking, 360 degree brand relevant PR and Talent strategies to drive business growth, build brand equity, generate consistent brand exposure, and optimize storytelling
- Manage Influencer relations and VIP programs across nano, micro, macro, and celebrity for key product launches, brand campaigns, seasonal moments and an “always on” strategy
- Day-to-day tasks include talent ideation, creative briefing, negotiating contracts, reviewing content and reporting on results
- Oversee organic gifting strategy, asset delivery and supporting general events and activations
- Manage relationships with PR agency, talent agents, management teams, and influencers/creators
- Work closely with cross-functional partners to maximize PR & Influencer strategy, connectivity, and effectiveness
- Support strategy for general PR activations including seasonal stylist previews, influencer and press events, activations, live shopping segments, etc.
- Manage seasonal and monthly budget
- Create hindsight and performance recaps for various brand launches and initiatives
- Collaborate with cross-functional teams, external agencies, and vendors to support and execute communications and events plans
- Innovate and advocate for new ways to expand our VIP & Influencer marketing initiatives by remaining current on industry trends, up-and-coming celebrities, influencers, etc.
- Well-versed in influencer marketing reporting and KPIs
- Highly motivated and committed with a can-do attitude – thrives on the demands of a busy work environment with enthusiasm, high energy, and a determination to deliver top tier results
- Able to manage a myriad of demands, deadlines, and personalities
- Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic
- Time management – punctual and reliable, detail oriented, able to confidently multi-task and manage others to perform multiple duties to the required deadlines
for benefit details related to this position.
Minimum Salary: $107,000.00
Maximum Salary: $145,425.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience
- Proven success or track record of developing full funnel influencer and VIP campaigns that has contributed to business performance and brand goals
- Well connected in the fashion and entertainment industry
- Proven experience in measuring and recapping ROI
- Strategy driven
- Results and detail oriented
- Excellent verbal and presentation skills
- Forward thinking PR approach with best-in-class digital capabilities
- Collaborative and team oriented
- Creative thinker and problem solver
As an equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Expected Salary
$145425 per year
Location
New York City, NY
Job Posting Date
Sun, 21 Jan 2024 00:47:37 GMT