Job Title
B2B Marketing Advisor, Cigna Supplemental Benefits – Hybrid
Company
The Cigna Group
Job Description
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Marketing professional, aligned to the Cigna Supplemental Benefits business, will be responsible for supporting the development of segment marketing deliverables, specifically focused on integrated strategic communication. This position requires Broker (B2B) marketing communication experience with proven results-driven campaigns. You will coordinate email campaign development and management for all CSB Broker email communications. You will have the ability to translate business objectives and marketing strategy into highly effective Integrated Campaign strategies. You will need to work in coordination with a number of marketing-focused groups at Cigna Healthcare – Brand, Internal Agency, Digital, Legal, Research, Campaign Management and Social Media as well as external vendors.
This position requires a strategic mindset, thinking across multiple channels, ability to collaborate with and influence other marketing and matrix partners, and effectively thrive in a dynamic and sometimes ambiguous environment, cutting through the clutter to deliver impactful results.
Duties and Responsibilities
- Contributes to planning and development of segment marketing strategies and tactics to achieve business goals for Medicare Supplement and Supplemental Health & Life benefits.
- Assists with detailed integrated strategic marketing plans including contact strategy, segmentation, testing plans, creative briefs, marketing messages and creative requirements.
- Owns and monitors the submission of all B2B2C marketing collateral to market compliance and state filing, ensuring all processes are followed, and documentation is organized and saved.
- Maintains CSB Broker Communications calendar, keeping it up to date and all stakeholders informed of changes.
- Work with key matrix partners in Medicare Advantage, IFP, and Commercial to identify opportunities for cohesive messaging and reduce duplicative communications.
- Generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve Cigna’ Healthcare’s competitive position in marketing communications.
- Identify opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
- Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
- Evaluate effectiveness of segment marketing strategies and tactics and drive change as needed to properly support the channel and the customers.
Ideal candidates will offer
- Bachelor’s Degree, Master’s preferred, or equivalent experience.
- Minimum of 5+ years of marketing and business strategy experience, must have business to business experience. Strong modern marketer with the ability to understand and grasp marketing strategy and approach, leverage data and insights to inform communications and recommended approaches.
- Expertise with both online and offline marketing tactic development and delivery. Knows what it takes from experience to deliver creative that will achieve marketing objectives and succeed in the market.
- Experience managing internal/external agencies and vendors who produce communications on behalf of Cigna Healthcare.
- Strong relationship builder who fosters trust and respect with key stakeholders.
- Ability to see larger picture and make connections as to how strategies/messaging and tactics work together.
- Ability to drive and measure results.
- Critical thinker and creative problem solver. Self-motivated individual who takes initiative, exercises good judgment in resolving difficult and unusual situations.
- Team player capable of balancing departmental needs with and enterprise objectives.
- Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
- Able to effectively drive results by fostering collaboration and buy-in for change improvement.
- Excellent oral and written communication skills
- Ability to work from a Cigna office 50% of the time, as directed by the business
PERSONAL COMPETENCIES SHOULD INCLUDE
- Ability to influence direction and action; build and leverage strong internal relationships
- Goal oriented and personally accountable; resourceful and self-directed
- Adaptable and flexible; open minded, innovative and creative – seeks out-of- box solutions and ways to improve current processes
- Open communicator; excellent oral and written communication skills
- Strong interpersonal skills
- Self-motivated
- Detail oriented and organized
- Able to work under pressure on multiple priorities
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Expected Salary
Location
Bloomfield, CT
Job Posting Date
Fri, 19 Jan 2024 02:40:10 GMT