Job Title
B2B Marketing Events Manager
Company
General Assembly
Job Description
Since 2011, General Assembly (GA) has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, marketing, and more, both online and at campuses across multiple countries. Our global professional community boasts more than 95,000 full- and part-time alumni – and counting.In addition to fostering career growth for individuals, GA helps employers cultivate top diverse tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.This role oversees brand and event activations aimed at enterprise clients. You’ll build and execute a strategic plan combining conferences, dinners, virtual events, and more across every funnel stage. Collaboration is key, as you’ll work closely with creative, sales, customer success, and brand teams to deliver results.We are seeking an experienced Field Marketing Manager to oversee enterprise marketing brand and event activations. In this role, you are responsible for building and executing on a best-in-class event plan combining conferences, dinners, and virtual events to cover every funnel stage. You’ll also work closely with the creative team to build memorable experiences for customers and prospects through direct mail campaigns, social media strategies, and more. The ideal candidate will be equal parts creative and strategic and will have a good understanding of what success looks like. This role will report directly to the Sr. Manager, Enterprise Marketing but will need to work collaboratively across the marketing and enterprise sales and customer success orgs.This candidate would need to reside in New York (or be able to commute to New York City). This is a hybrid role.Responsibilities include (but not limited to):In-Person Events
- Work closely with the Senior Manager, Enterprise Marketing, the Sr. Director of Brand and Demand, and the enterprise sales team to build and execute on a full calendar of global conferences and executive dinner series.
- Manage all aspects of event planning including logistics, budgeting, vendor relationships, and on-site execution.
- Identify and secure strategic speaking opportunities at relevant industry events.
- Measure event ROI, analyze attendee data, and optimize future events based on insights.
Virtual Events
- Support the execution of engaging webinars, fireside chats, and virtual roundtables to nurture leads and drive pipeline growth.
- Collaborate with Sr. Manager, Enterprise Marketing on content and sales teams on webinar topics, presentation development, and promotion strategies.
- Leverage webinar platforms for lead generation, audience engagement, and post-event follow-up.
- Build and report on post-event feedback from attendees of owned activations.
Partnerships
- Identify and develop strategic partnerships with complementary organizations and thought leaders. Manage partner relationships, track campaign performance, and ensure alignment with overall marketing objectives.
- Design and execute co-marketing campaigns, joint webinars, and other initiatives to expand reach and generate qualified leads.
Brand Activations
- Work directly with the Sr. Director of Brand and Demand to develop innovative brand activations that resonate with enterprise audiences (unique experiences, memorable swag, targeted direct mail).
- Collaborate with social media and PR teams to amplify brand presence and event impact. Work with the Sr. Director of Brand and Demand to ensure any earned speaking opportunities are being actioned on. Work with our Head of Content Strategy to write speeches and build presentations.
- Keep your finger on the pulse of competitor brands and event activations to ensure we are staying ahead of the curve.
Sales Collaboration
- Work closely with sales and customer success to identify event opportunities and develop effective pre- and post-event engagement strategies.
- Support sales with targeted direct mail campaigns and personalized outreach that sets us apart from the competition. Work directly with sales to help them put our brand front and center throughout the sales process.
Social Selling
- Develop social media strategies for promoting events, webinars, and partnership initiatives, targeting enterprise audiences.
- Train sales teams on effective social selling techniques and best practices for leveraging social platforms (primarily LinkedIn) to engage with prospects.
- Create engaging social media content that supports lead generation and brand awareness among enterprise decision-makers.
- Monitor social channels for relevant conversations, industry trends, and competitor insights.
Data & Measurement
- Track relevant KPIs for events, webinars, and partnerships (attendance, engagement, lead generation, pipeline impact).
- Analyze data and feedback to identify trends, optimize campaigns, and inform strategy.
- Ensure seamless attendee hand-off and track lead conversion from events and regularly report on performance to marketing leadership and stakeholders.
- Work with the Sr. Manager, Enterprise Marketing to ensure everything is correctly assigned and reflected in Salesforce.
Skills & Qualifications
- You bring 3-5 years of prior enterprise marketing experience, particularly in the event, brand and customer marketing space.
- Knowledge of the tech ecosystem, the important players, and how events fit into the overall enterprise marketing landscape.
- You have excellent verbal and written communication skills, as well as a proven ability to work collaboratively on a team demonstrating interpersonal savvy.
- You have experience working with creative teams to make even the most creative of ideas come to life.
- You are entrepreneurial, independent, and self-directed, with the ability to set your own goals and priorities with minimal guidance. You are comfortable with ambiguity and last-minute changes, and remain calm under pressure.
- You are data-driven and comfortable with using and interpreting data to make decisions, present new ideas, and set strategies.
- You possess a “growth mindset” attitude towards learning and teaching as a craft.
- You are highly organized: When it comes to workflow, you take pride in your organizational skills. You can coordinate multiple projects at once and work with all necessary parties externally and internally to get the job done. You have the ability to multitask, prioritize, problem-solve, and execute in a timely fashion.
- You have a passion for education and for changing lives.
- You bring a contagious positivity and enthusiasm to the teams you join.
Competencies
- Organized
- Creative
- Collaborative
- Prioritization
The anticipated annualized salary range for this position in the US market is $90,000 and $117,000. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs. Available paid leave may include paid time off, parental leave and holiday pay.The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email for country-specific pay range details and benefits offered.Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.
Expected Salary
Location
New York City, NY
Job Posting Date
Sun, 12 May 2024 05:05:45 GMT