Job Title
Customer Marketing Manager
Company
Seeking Alpha
Job Description
Description:
Seeking Alpha is looking to hire a seasoned Customer Marketer to plan and help execute our customer engagement, awareness, and education initiatives, which will involve creating marketing plans, coordinating marketing execution, and running tests. We are seeking a candidate with strong analytical skills, superior communication abilities, and a collaborative spirit to work effectively within diverse teams. The candidate needs to have experience with financial products and executing marketing campaigns.
Your primary role will be to create and execute a marketing strategy for customers using analytics to maximize retention and increase education and engagement thus boosting our company’s profitability.
Why we’re a great company to work for
Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping nearly 300,000 paying subscribers exceed their financial goals.
We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them.
We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates.
Responsibilities:
- Construct and implement a marketing plan and execution for different phases of the customer lifecycle with a key focus on education, awareness, and engagement
- Responsible for meeting and exceeding marketing and company goals and KPIs related to customer engagement and retention
- Determine target audiences and channel mix
- Develop and design testing scenarios for campaigns
- Assess the success of each campaign
- Define the key performance indicators for marketing initiatives
- Generate and share weekly and monthly performance reports
- Help in the development of customer segmentation and profiles
- Work to retain, upsell, and engage customers
- Evaluate data to gain valuable insights
- Propose enhancements based on analysis
- Segment audiences based on factors such as past email interaction and website engagement
- Produce guidelines and plans for processes, A/B testing, and marketing channel successes.
Requirements:
- 5+ years of hands-on experience in a similar role
- A thorough understanding of the customer lifecycle.
- A strong background in investing and equity markets and products
- Experience working at or with a very large publisher
- Detail-oriented along with a precise and clear communication style
- Experience working closely with Product and Marketing Operations on a technical level
- A highly collaborative, team-oriented individual
- High proficiency in all marketing channels and analytics
The applicable salary range for this position is $80,000/yr to $100,00/yr, which depends on a variety of factors including relevant experience, location, business needs, and market demand.
Expected Salary
$80000 per year
Location
New York City, NY
Job Posting Date
Tue, 17 Oct 2023 01:57:49 GMT