Job Title
Customer Marketing Specialist
Company
Zebra Technologies
Job Description
Job Description:
Remote Work: Yes
Overview:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.
We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.
Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you’ll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.
Together, we’ve only begun to define the edge of what’s possible—for our people, our customers, and the world.
Seeking a highly motivated and experienced Customer Marketing Specialist to join our team. In this role, responsibilities include building customer advocacy programs and strategies to increase customer engagement and satisfaction. This position requires excellent project management skills, the ability to build strong customer relationships and collaborate with cross-functional teams. The ideal candidate will be a team player with a passion for marketing and customer success.
Responsibilities:
Webinars:
- Plans, coordinates, and executes engaging webinars with customer thought leaders.
- Collaborates with internal stakeholders to determine topics, speakers, content, and logistics.
- Works with customers to create compelling content.
- Conducts post-webinar analysis, including measuring prospect engagement and effectiveness of webinar strategies.
Industry Event Speaking Engagements:
- Identifies and recruits’ customers to participate as speakers or panelists in industry events.
- Manages communication with speakers, ensuring they understand event objectives, content requirements, and logistical details.
- Provides coaching or preparation materials to speakers as needed.
Customer Success Stories:
- Develops and executes strategies to encourage customers to share success stories, including case studies and video testimonials.
- Identifies, interviews, and gathers relevant information from customers about their experiences and results achieved with Zebra’s software solutions. Also works with marketing agencies to conduct these interviews as needed.
- Ensures timely and accurate delivery of finalized success stories by coordinating with customers, internal stakeholders, and creative teams.
Industry Awards:
- Researches and identifies relevant industry awards and recognition opportunities for customers.
- Engages with customers to understand their accomplishments and identify those who qualify for relevant awards.
- Collaborates with customers to develop award applications and supporting materials.
- Tracks and manages award deadlines, ensuring submissions are completed accurately and submitted in a timely manner.
NPS and Win/Loss Surveys:
- Works closely with the Customer Experience Strategy team, Customer Success team, and external third parties to assist in the development and execution of Net Promoter Score (NPS) and Win/Loss surveys to measure customer satisfaction and loyalty.
- Works closely with the Customer Success team to ensure surveys are sent to customers on a 1:1 basis for ideal response rates.
- Supports the Customer Success team in utilizing NPS and Win/Loss feedback to drive customer retention and satisfaction.
Customer Success Story Database:
- Creates and maintains a comprehensive and easily accessible database of customer success stories, case studies, and testimonials.
- Organizes content to enable quick search and retrieval by sales and customer success teams.
- Collaborates with cross-functional teams, including sales, marketing, and customer success, to ensure the database is regularly updated with new success stories.
Other:
- Assists the software solutions customer success team with campaigns focused on upsell, cross-sell and renewal activities.
- Develops a monthly customer newsletter to keep customers updated on company news, product updates, and industry trends.
- Assists with other marketing activities as requested.
Qualifications:
Minimum Qualifications:
- 3+ years of experience in marketing with proven successes related to customer marketing and lead generation
- Experience with lead generation marketing communication is essential
- Good event & program management skills
- The ability to effectively utilize marketing and communication tools
- Good brand management skills, project, and vendor management abilities
- Good communication skills and commitment to teamwork and ability to operate in a matrix business environment
- Good analytical, time management and organizational skills to manage multiple tasks simultaneously
- Experience in event management including planning and execution
- Drives for results and is budget conscious
- Excellent written/verbal communication and presentation skills a must
- Excellent knowledge of MS Office and Adobe Suite
- Solid skills using a variety of computer programs and social media platforms
- Able to travel 15%
Preferred Qualifications:
- Bachelor’s degree in business or marketing strongly preferred
- Experience developing customer stories and content
Come Join the Herd!
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
Conozca sus Derechos:
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure.
#LI-SP1
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 65500.00 – USD 98300.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at If you are a victim of identity theft contact your local police department.
Expected Salary
$65500 – 98300 per year
Location
Dedham, MA
Job Posting Date
Sun, 10 Mar 2024 04:18:12 GMT