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Digital Marketing Specialist – Chicago, IL

Job Title

Digital Marketing Specialist

Company

Newland Real Estate Group

Job Description

Location

Brookfield Chicago – 350 N Orleans Street, Suite 300

Business

At Brookfield Properties, we believe retail should be anything but typical. It’s why we’re integrating shopping, dining, entertainment, and more to reimagine retail experiences everywhere. Because for us, retail isn’t just about managing properties or redeveloping malls. It’s about creating inspiring spaces that draw consumers in. It’s about helping our tenants build their brand in a big way. It’s about contributing to our communities. And, more than anything, it’s about bringing people together.

If you’re ready to be a part of our team, we encourage you to apply.

Job Description

Reporting to the Sr. Manager, Media & Social Strategy for the retail group, the Digital Marketing Specialist is responsible for day-to-day activities related to the tactical implementation of digital marketing, paid media and social media programs and promotions for multiple consumer-facing shopping center brands and corporate initiatives. This role will execute strategies outlined by the Sr. Manager to ensure effective channel management.

This is an exciting opportunity to enhance digital marketing skills. Gain hands-on experience, contribute to impactful campaigns, and earn certifications in digital marketing tools, social media platforms, and content management systems.

Responsibilities

Social Media & Digital Marketing Execution

Partner with B2C and B2B marketing teams to implement social media and digital marketing plans to help drive awareness and engagement metrics across platforms, such as Facebook, Instagram, LinkedIn and TikTok.

Optimize tactics for effectiveness

Coordinate Google posts, social stories, reels, and Linktree to support program objectives

Coordinate social audits and implement enhancement opportunities via the Content Management System (CMS) tool

Assist with pro-active monitoring and appropriate social messaging during crisis situations.

Paid Program Implementation

Execute paid initiatives, refining ads via A/B testing and audience targeting to achieve desired results. This encompasses a range of tactics, including SEM, influencer partnerships, and social media ads.

Capture key channel metrics and media spends via internal tracking system

Coordinate asset trafficking to media partners, ensuring timely delivery, and take ownership of lead times and communication with internal partners.

CMS & Tools Management

Partner with vendors for social media and user-generated content tools

Serve as the subject matter expert for our social media CMS and related automation tools

Provide support and guidance to internal marketing and field stakeholders to ensure effective utilization of the platforms

Lead the launch of new tools and product updates for the new platform and the Chatbot, encompassing training thorough testing, and implementation oversight

Regularly monitor, analyze performance, and provide insights and documentation in order to improve content management usage

Digital Marketing Program Implementation

Manage URL tracking implementation to identify sources of traffic for our websites

Oversee the implementation of QR codes used for marketing initiatives. Collaborate with internal teams, coordinate with the vendor, and provide analytics reporting

Performance Tracking and Monitoring

Execute, monitor and report on social and paid performance data at a tactical level

Interpret data to provide actionable insights for day-to-day optimization

Share results to drive continuous improvement and inform future strategies

Channel Acquisition

Collaborate with manager to devise strategies aimed at growing followers and subscribers

Manage the execution of acquisition programs across diverse channels, spanning social media, influencers, and email channels in partnership with B2C and B2B teams

Agency and Vendor Management

Assist in managing external agency and vendor partnerships, encompassing influencers, paid media, and our CMS vendor. This entails cultivating relationships, conducting productive status meetings, and ensuring effective follow-up communications.

Assist in handling agreements, RFPs, and proposals

Trend Monitoring & Insights

Proactively monitor and identify digital marketing, social media, and paid media trends, focusing on platform policies and features to optimize tactical execution and performance

Share insights and specific opportunities to improve channel performance; providing in-depth points of view for tactical enhancements

General

Manage channel marketing administrative tasks, including:

Reconcile billing statements, manage vendor setup, process invoices, and expense reports

Coordinate digital approvals and filing for contracts, agreements, and marketing documentation

Monitor and track invoices for budget purposes

Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met

Follow processes set forth by the team

Other duties as assigned

Limited nights and weekends required

Qualifications

Education

Bachelor’s degree in marketing, communications, or related field preferred.

High school diploma or GED required.

Experience

1-3 years of marketing and/or communications experience

1-3 years of digital or social marketing experience, including but not limited to implementing and managing content, paid digital media, social media, influencers in a corporate or agency setting.

Skills

Experience with social platforms, including Facebook, Instagram and LinkedIn and activating paid campaigns

Exceptional verbal and written communication skills, including proficiency in social media content writing and proofreading

Familiarity with a variety of communication tools, technologies and processes with a proven track record of managing Facebook Ad Manager, Sprout, Google Ad Words or other social media content management systems

Expertise with Microsoft Suite (Outlook, PowerPoint, Word, Excel, Teams), and other technologies designed to support communication strategies

Characteristics

Able to foster relationships across the organization at all levels to deliver effective end product

Strategic forward thinker who can anticipate requests. Takes initiative beyond the established scope of responsibilities

Ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities

Ability to work with confidential materials and engender trust among key constituents

Detail-oriented, especially accuracy of data and complex campaign launches

Functions effectively, both independently and as a member of the team

The Opportunity

We are proud to offer our team members what they value most:

Competitive compensation

Excellent health benefits

401K matching

Health Advocacy Services

Wellness Program

Charitable donation matching

Care.com membership

Pet Insurance (optional)

Various members only discount programs

A culture based on our values of Humble, Attitude, Do the Right Thing and Own It.

The Company

At Brookfield Properties, our success starts with our people. People like you.

We develop, operate, and manage more than 650 properties and 325 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.

At Brookfield Properties, we believe retail should be anything but typical. It’s why we’re integrating shopping, dining, entertainment, and more to reimagine retail experiences everywhere. Because for us, retail isn’t just about managing properties or redeveloping malls. It’s about creating inspiring spaces that draw consumers in. It’s about helping our tenants build their brand in a big way. It’s about contributing to our communities. And, more than anything, it’s about bringing people together.

If you’re ready to be a part of our team, we encourage you to apply.

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.

Expected Salary

Location

Chicago, IL

Job Posting Date

Sun, 24 Dec 2023 05:46:04 GMT

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