Job Title
Director of Growth & Digital Marketing
Company
24 Seven
Job Description
Director of Growth and Digital Marketing (Gaming)
FT/Direct Hire
$185k+bonus
Hybrid 2-3 days onsite/week in El Segundo**Gaming experience highly preferred but open to strong Performance Marketing candidates out of Entertainment or Tech.**The Director of Growth and Digital Marketing is responsible for driving and leading the growth functions. This critical role involves leading an integrated team across Paid Media, User Acquisition, Social Media, PR & Communications, Influencer Marketing as well as CRM. This role will require a strong data driven approach with strong acute understanding of performance marketing including marketing technologies to help lead, develop and drive supporting execution to brand marketing plans for all titles.Responsibilities:
- Develop and drive the strategic ownership for our User Acquisition (UA) for PC and console games, encompassing UA spend, agency partnerships and management as well as curating and managing MarTech reporting tools
- Cultivate a high-performing team of data-driven marketers specializing in user acquisition for PC and console supporting game/company’s virtual worlds
- Manage and mentor several critical integrated, cross functional marketing verticals such as CRM, social media, public relations, and influencer marketing
- Pro-actively seek out solutions to critical business problems to help the organization grow and achieve business goals
- Closely partner and support the product marketing and brand teams with their go-to-market strategies
- Foster engagement, consultation, and collaboration across teams
- Collaborate with Creative and Intelligence teams to support overarching goals, drive and define processes, and refine optimization efforts for PC and console gaming campaigns
Qualifications:
- 12+ years’ experience in performance marketing, managing demand generation & the player/user acquisition funnel as well as a strong understanding of other critical growth functions such as CRM. Gaming experience highly preferred but open to strong performance marketing candidates out of entertainment or tech.
- 4+ years of experience in leadership/team manager role
Education, Professional Training, Technical Training or Certification
- Bachelor’s degree or equivalent years of work experience
- MBA a plus
- Managed AAA media budgets and have an acumen for strong budgeting and accounting practices
- Comprehensive knowledge of local and global data privacy regulations and requirements
- Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations
- Ability to work in a dynamic, fast-paced environment and convert the ambiguous into clear action
- Outstanding communication -both a regional and international level
- Have both a strong understanding of the digital games space as well as international business. The role requires diplomacy and strong communications with global and regional teams
Expected Salary
Location
El Segundo, CA
Job Posting Date
Thu, 14 Mar 2024 06:30:10 GMT