Job Title
Global Portfolio Marketing Manager
Company
Vertiv
Job Description
Job Description:
The Global Portfolio Marketing Manager serves as an expert for their portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. Responsible for developing value propositions, creating marketing collateral, sales enablement, and go-to-market plans, they have a strategic role in planning and executing Marketing initiatives that drive business and revenue goals.
RESPONSIBILITIES
- Own product COE relationship as single point of contact (SPOC) and acts as product expert for positioning, competition, market trends, value props, marketing initiatives.
- Create compelling, informative, and persuasive content that supports our portfolio Marketing strategies for launches and product promotion.
- Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for their portfolio.
- Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement.
- Competitive analysis and positioning strategy
- Research market trends, industry trends, and competitive landscape.
- Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
- Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
- Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
- Support regional marketing programs to address market opportunities and customer needs.
- Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
- Other duties and responsibilities as assigned.
QUALIFICATIONS
- Bachelor’s degree in communications, journalism, public relations or relevant field.
- Min 2 years Channel or Partner Marketing experience.
- Minimum 5 years’ experience in product Marketing for B2B in a technical industry.
- Strong presentations and public speaking skills.
- Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.
- Ability to create value propositions and messaging strategies.
- Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
- Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
- Highly collaborative, able to work across functional teams
- Must be able to prioritize many projects and work well under pressure.
- Proactive communicator with strong attention to detail.
- Ability to pick up technical concepts quickly.
- Enthusiastic and persistent problem solver.
- Excellent organizational skills and process-oriented
- Strong written and verbal communication skills
- Self-motivated; comfortable owning processes/projects and seeing them through to completion
- Knowledge of data center software/hardware solutions and industry trends
The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
OUR BEHAVIORS
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $4.4 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Expected Salary
Location
Westerville, OH
Job Posting Date
Thu, 22 Feb 2024 07:42:09 GMT