Job Title
Head of Business Development and Marketing
Company
Growers Transplanting
Job Description
Description:As the Head of Business Development and Marketing at Rocket Farms, you’ll be at the forefront of our mission to grow a brighter future. With over 70 years of rich history in the horticulture industry, our journey has been guided by a dedication to innovation, quality, and exceptional customer experiences. Our commitment to cultivating the industry’s highest quality blooming and unique indoor plants, potted culinary herbs, and fresh produce is unmatched. With decades of experience, we’ve honed our craft, blending time-honored farming practices with innovative techniques to nurture plants that stand apart.You’ll steer our organization toward its mission and growth objectives, drawing on your business development, relationships, sales, marketing, production planning, and operations expertise. Your strategic leadership will drive the development and execution of sales and marketing strategies, fostering innovation and agility to optimize business outcomes and enhance customer satisfaction.We are interested in developing new customers, new channels of distribution, and increasing our brand awareness. Our diverse customer base includes many of the well-known large national and regional retail chains. If you’re passionate about shaping the future of the industry and thriving in a dynamic and collaborative environment, we invite you to join us on this exciting journey.What You’ll Do:
- Develop and execute strategic plans to advance the Company’s mission, promoting revenue, profitability, and sustainable growth.
- Business Development with new customers and new channels of distribution
- Drive growth and expansion across Rocket Farm’s diverse product portfolio, ensuring consistent quality and innovation.
- Lead and inspire the sales and marketing teams to drive business growth and achieve ambitious sales goals, including overseeing our retail and wholesale center, and marketing teams.
- Direct the creation and implementation of innovative marketing strategies across all Rocket Farms businesses.
- Foster a culture of innovation, empowerment, and agility to enhance speed-to-market and maintain competitiveness in the industry.
- Collaborate closely with cross-functional partners to develop customized value-added product lines and private label programs that resonate with customers.
- Cultivate strong and creative partner relationships with external agencies to support and amplify marketing initiatives.
- Oversee and optimize the company’s online marketing presence and social media outreach efforts to increase brand visibility and engagement.
- Together with Sales leadership, establish and manage sales budgets, KPIs, and performance reporting tools to track progress and drive continuous improvement.
- Provide accurate sales forecasting and design incentive programs that inspire and motivate the sales team to exceed targets.
- Develop and coordinate comprehensive sales training programs to equip staff with the skills and knowledge needed to achieve sales objectives.
- Recruit, hire, and mentor high-performing sales/business development and marketing professionals to drive team success.
- Conduct long-term and short-term goal setting for teams and individuals and use data to measure and monitor sales processes, identify issues, and enhance performance.
- Drives accountability amongst sales and marketing team.
- Gather and analyze data related to customers, prospects, and market trends to inform strategic decision-making and identify growth opportunities.
- Monitor customer, market, and competitor activity to stay abreast of industry trends and provide valuable insights to the management team.
- Cultivate and manage key customer relationships, actively supporting the closing of strategic opportunities to drive business success.
- Collaborate with the CFO and finance team to develop annual budgets, provide monthly forecasting, and analyze capital expenditure investments for increased efficiency.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred.
- Minimum of 7 years of progressive sales and marketing management experience in the Floral, Produce, or CPG industry.
- 5 years of experience managing a professional staff across various functions such as Operations and Sales.
- Demonstrated track record of growing sales revenues consistently over multiple years.
- Proven success in introducing and selling new products in the marketplace.
- Deep understanding of the grocery, mass-market, and/or home channel.
- Willingness to travel extensively as needed.
- Experience in product management and market development is advantageous.
- Proficiency in deploying and managing ERP/CRM technologies.
- Creative mindset with the ability to challenge conventional thinking and drive innovation.
The expected salary range for this role is $215,000 – $275,000. This is the salary we reasonably expect to pay we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Final compensation offered will be based on including but not limited to experience, relevant education, qualifications, skills, organizational needs, and performance.The Perks!At our company, we believe in taking care of our employees and providing comprehensive benefits to support their well-being. Joining our team means you’ll have access to an array of enticing perks, including Medical, Dental, and Vision Insurance to keep you in top health. Our 401K retirement matching program ensures a secure financial future, while our Employee Assistance Program offers valuable resources for personal and professional support. Additionally, we provide Flexible Spending Accounts to empower you with flexibility in managing your expenses. We’re committed to your overall well-being, both inside and outside of work.Physical RequirementsWhile performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and or move up to 25 pounds. Specific vision abilities by this job include close distance and color vision.*This position description does not promise or imply that the functions listed in the Position Summary are the only duties to be performed or that the position may not change or be eliminated. Employees interested in learning more about the essential duties and responsibilities of this position should complete the Position Interest Form and submit it to the Human Resources Department.Compensation details: 215000-275000 Yearly SalaryPI0cc6fe95b7fa-8722-34491533
Expected Salary
Location
Half Moon Bay, CA
Job Posting Date
Mon, 03 Jun 2024 07:58:55 GMT