Job Title
Marketing Manager, Virology
Company
Hologic
Job Description
Job Description:
At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health.
What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical and Medical Aesthetics Solutions is also what differentiates us: the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.
None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.
While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together, we advocate for better health and wellness through solutions that provide ever greater certainty and peace of mind.
This Marketing Manager position will be an integral member of our Diagnostics Marketing team. He/she will be responsible for leading the marketing efforts of the virology portfolio and developing and executing our overall marketing strategy. The successful candidate will be experienced within molecular diagnostics, have technical background, understand customer workflows, and experience in leading marketing efforts to increase brand awareness and create a positive impact in the diagnostic market.
Duties & Responsibilities:
- Develop and implement strategic and tactical plans. Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets
- Act as the internal product leader- representing voice of customer and interests of the business when dealing with key internal stakeholders such as sales, quality, regulatory, finance and training.
- Develop effective sales tools and become recognized as a resource for the field sales team in interpreting clinical data, guidelines, product benefits and competitive positioning.
- Develop keen understanding of relevant clinical data and lead teams in refining product positioning and developing key messages for customers.
- Coordinate with external vendors to provide resources and services
- Assist with qualitative and quantitative market research to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.
- Manage the team’s external events (conference planning, advisory boards, VIP visits)
- Establish relationships with key customers to develop advocates and educate influential leaders on product performance.
- Monitor and communicate competitive activity and market trends as well as formulating strategic responses
- Effective collaboration and tight coordination with local and global marketing partners
- Monitor the performance of all marketing campaigns and adjust strategies as needed
- Research industry trends and develop innovative marketing campaigns
- Act as primary contact for interactions with field based reps about product related inquiries.
- Manage the budget for marketing initiatives and ensure compliance with budgets
- Create and implement new processes to improve efficiency and effectiveness of ongoing projects
- Other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required:
- Understanding of clinical diagnostic marketplace and customers
- Strong project management skills.
- Able to articulate a plan and manage tasks to achieve stated goals and objectives.
- Excellent written and verbal communication skills.
- Strong analytical skills from both a marketing and financial standpoint.
- Entrepreneurial work ethic. Self-starter with a can-do attitude.
- Strong team-orientation with demonstrated ability to both lead and follow cross-functional teams.
- Proficiency in Microsoft Office, Pardot, Salesforce.com, PowerBI and other related software
- Ability to work independently and as part of a team
Education:
- Bachelor’s Degree in Life Sciences or equivalent field; or the equivalent combination of education and experience.
Experience:
- A minimum of 5 – 8 years of relevant experience in marketing, including experience in developing and executing marketing campaign in the IVD market.
- Preference will be given to candidates with sales experience and a solid understanding of scientific concepts (including laboratory experience).
Additional Details:
- Willingness and ability to travel (by land and/or air) approximately 25% of the time, including some international travel, is needed.
The annualized base salary range for this role is $101,600 to $169,300 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
Agency And Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
#LI-RF1 #mid-level
Expected Salary
$101600 – 169300 per year
Location
USA
Job Posting Date
Sun, 24 Dec 2023 05:44:36 GMT