Job Title
Regional Marketing Manager – Central
Company
Alation
Job Description
Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually.
Big Data isn’t a problem. It’s an opportunity.
At Alation, we help people find, understand, and trust data. So they not only excel in their work – they drive value for their enterprise, team, and role. In the words of one customer, “Alation makes me look like a rockstar.”
We help companies like Pfizer and Salesforce empower their people with the best data every day. As a platform for innovation, Alation helps customers create game-changing solutions (like a program for early-stage disease detection with Pfizer) and connect people to great data in less time (like Salesforce, whose analysts can now find data 35% faster). And we’re just getting started.
With more than $340M in funding – valued at over $1.7 billion and 450+ customers with household names – Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to for the fourth time, and our exceptional Glassdoor rating reflects a culture that makes coming to work each day a joy. Do you want to join a team that welcomes new ideas, supports your growth, and recognizes your unique value?
Join us!
As the Regional Marketing Manager at Alation, you will have a demonstrated ability to effectively plan campaigns and programs that will impact Alation’s business in terms of driving net new pipeline, accelerating active pipeline, and aligning with a sharp focus with strategic partners. This Marketer should have expertise in crafting and executing successful demand-generation programs while collaborating closely with product marketing, sales, SDRs, and external partners and vendors.
We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and have a strong appetite for growth. Working as a strategic marketing business partner, you will align closely with Regional Sales Directors and their go-to-market teams for demand generation goals as well as communicate programs and broader Marketing initiatives to create demand. You will collaborate with regional teams to develop targeted and aligned approaches to engaging and converting new and current customers leveraging Tableau and Clari forecast and account-level data. Fostering a healthy relationship between sales and marketing is a must. Comfort with and experience in a highly data-driven marketing organization is also a must. If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you!
This position reports to the Director, Regional Marketing (Americas). Although the role is fully remote, there is a strong desire for this person to live in the Midwest.
What you’ll do:
- Align and support Regional Sales Directors with a full-funnel of marketing resources available.
- Plan and execute end-to-end demand generation programs, which include leveraging webinars, emails, nurtures, paid media, and content syndication created by fellow marketers.
- Approach your region with an Account Based Marketing (ABM) mindset using account stages and pipeline goals at the core of your scalable strategy.
- Develop and execute innovative, multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
- Optimize a high-impact, scalable regional marketing strategy aligned to pipeline and revenue goals and strategic partners.
- Collaborate closely with marketing partners across regional campaigns and leverage digital and vertical programs to drive in-region pipeline impact.
- Lead field planning and execution for Alation-hosted events and 3rd party industry event sponsorships, and targeted programs for our top-tier prospects and customers. You will use these events to build the brand, develop the sales pipeline, and strengthen customer relationships.
- Support pipeline analysis to map field strategy to open opportunities in the funnel to ensure targeted campaign impact.
- Measure the effectiveness of programs on a regular cadence and report on results.
- Work cross-functionally with multiple stakeholders across the AlationMarketing team (Marketing Operations, Digital, Brand, and Product Marketing) to help build and execute your programs.
- Manage the marketing budget for your core programs.
$98,000 – $130,000 a year
The base salary range is specific to the United States. The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty, and training. If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.
#LI-KS1
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More About Alation
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds – from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on
the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.
Why Alation?
– Market-Leading Data Catalog Provider
– High-growth, collaborative environment with diverse and inclusive teams
– Continuous learning, enrichment and development opportunities
– Competitive pay and health offerings including commuter benefits
– Flexible time off to relax and recharge
and much, much more!
Expected Salary
$98000 – 130000 per year
Location
Chicago, IL
Job Posting Date
Wed, 13 Dec 2023 03:14:04 GMT